Business
The Growth of Subscription-Based Business Models
One of the hottest trends in today’s retail industry is the adoption of subscription-based business models. Customers don’t make a one-time purchase; they pay, on an ongoing basis every week, month or year to use products or services. From digital content and software applications to food service and delivery, subscriptions are revolutionizing the way companies earn money […]
How Automation Is Reshaping Small Business Productivity
Small Businesses Small businesses are generally ridiculously understaffed, computing on shoestring budgets with higher-than-average daily workloads. You’re juggling marketing, sales, customer service and fulfillment at once. This is an area where automation can really help. Small businesses have become more efficient by automating repeatable tasks and organizing work to be done, which will result in increased productively and the […]
The Future of Remote-First Companies Worldwide
The workplace has transformed significantly in recent years. What began as a temporary fix has become, for some businesses, the new norm. Remote-first companies are businesses that primarily exist online, with employees location independent, rather than in a single office. This model is transforming how the world works, how companies hire and collaborate. 1. What Is a Remote-First Company […]
Why Brand Communities Are Replacing Traditional Marketing
The way we market has been radically transformed in the digital age. In the old days, brands relied primarily on TV, print and outdoor advertising. Customers want more than the advertising of today. They are looking for connection, engagement and shared values. This transformation has given birth to brand communities, where customers engage with brands and with one another. “These […]